Atlanticblue has changed its strategic focus to put a greater emphasis on responsible, effective and profitable land use, land management, real estate, and development.

In the process, Atlanticblue has begun exploring new and innovative management and investment strategies, including a Rural Land Stewardship (RLS) designation for its 65,000 acre Blue Head Ranch property in Highlands County.  RLS would allow the creation of a vibrant, sustainable community while controlling urban sprawl; identify and protect ecosystems, habitats and natural resources; and protect the rural character of an area.
[ Visit the RLSA website ].

Atlanticblue, through one of it's subsidiaries, has partnered with Highlands Cassidy to build St. James Crossing, a 150 unit development in northwest Winter Haven.